Dehradun, India — August 22, 2025 — Sound Stars UK, the Dehradun-based music production company behind the 100-song shoot plan across Uttarakhand announced earlier this year, has officially appointed Aawas Yojana—a private real estate technology platform by Techyard Labs and WT IT Solutions Pvt. Ltd.—as its PropTech & Locations Enablement Partner.
The collaboration is designed to integrate Aawas Yojana’s tech-driven property discovery, escrow-linked payments, and digital documentation ecosystem into Sound Stars UK’s production workflow, covering both shoot locations and crew housing solutions.
Partnership Highlights
- Location Discovery at Scale – Curated, verified property listings for diverse shoot backdrops—villas, rooftops, cafés, commercial complexes, boutique hotels, and heritage settings.
- Escrow-Secured Transactions – Payments routed via bank-escrow channels, released only after compliance and owner verification.
- Digital Paperwork – Contracts, receipts, and permissions stored securely within the Aawas Yojana App, available for lifetime access.
- Production Housing Enablement – Housing for cast and crew booked transparently, reducing middlemen leakage and unpredictable costs.
- Tourism Boost – Co-branded productions will showcase Uttarakhand’s cultural and scenic landscapes, directly supporting state-led tourism and film development.
Quotes
“This partnership ensures our 100-song initiative is not only creative but also operationally secure and streamlined,” said Smriti Sahgal, Director – Sound Stars UK. “With Aawas Yojana’s proptech rails, we can lock locations and stays with confidence, letting our teams focus on storytelling.”
“By being Sound Stars UK’s PropTech & Locations Enablement Partner, we are proving how real-estate technology can fuel film and tourism growth,” said Raj Chaudhary, Director – Global Expansion at Aawas Yojana. “From scouting to housing, escrow to documentation—we’re setting a new benchmark for creators in Uttarakhand.”
Strategic Impact
- For Filmmakers & Artists: Single-window tech for set discovery, approvals, and unit logistics.
- For Property Owners: Monetization opportunities by listing film-ready properties on Aawas Yojana.
- For Uttarakhand’s Economy: More shoot days translate to higher spending on local services—transport, catering, lighting, and design—strengthening the film-tourism ecosystem.
About Sound Stars UK
Sound Stars UK is a Dehradun-based music production company with a mission to make Uttarakhand a global destination for music and film production. Its 100-song slate blends creativity with tourism-forward storytelling, nurturing local talent while driving state tourism.
About Aawas Yojana
Aawas Yojana (by Techyard Labs & WT IT Solutions Pvt. Ltd.) is India’s fastest-growing real-estate technology platform, offering verified property listings, slot-based digital booking, escrow-linked payments, and lifetime digital documentation. Available on:
*Note: This partnership refers to the private proptech platform “Aawas Yojana”, not the government’s housing scheme PMAY/Indira Awas Yojana.